I'm sure my head would spin if I could get to know even half of who was behind what corporate manipulations that have kept certain names alive under the auspices of ever larger multi-national conglomerates. Obviously there are some sharp pencils among the bean counters, because they seem to understand "brand loyalty": there will always be people who buy Red if it still bears an IH. There will always be people who favor Case construction equipment because it's been what worked well for them for years; and people who will buy blue, well, because it now says New Holland instead of Ford (lol). Put a "Fiat" label and purple paint on all of them, and watch sales drop like a rock.
As someone who uses and appreciates 50+ year old equipment, what I feel is most important is the long term support still offered on what I own, and (Fiat/CNH)IH seems to be doing a darn good job.
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Today's Featured Article - Third Brush Generators - by Chris Pratt. While I love straightening sheet metal, cleaning, and painting old tractors, I use every excuse to avoid working on the on the electrics. I find the whole process sheer mystery. I have picked up and attempted to read every auto and farm electrics book with no improvement in the situation. They all seem to start with a chapter entitled "Theory of Electricity". After a few paragraphs I usually close the book and go back to banging out dents. A good friend and I were recently discussing our tractor electrical systems when he stated "I figure it all comes back to applying Ohms Law". At this point
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