Sir--I would like to comment on your post. I live in a small rural community (Nebraska) all my 57 years, where I still farm the 160 acres that my dad started in 1940.
I don't think it's totally a question of price, but a question that sometimes the "wonderful small town merchant" isn't always just the nicest guy to do business with. Alot of these people are not the nice noble guys that common perception sometimes makes them.
I have had an off-farm job for years, and one of the places I worked at recently was a large grocery cooperative, "one of the largest in the midwest". And let me say out of 20 years of jobs it was one of the most toxic work environments I have ever experienced. The company policy was one of extracting the maximum amount of work from employees for the least amount of money. And this was a policy set directly by the Board of Directors---all small town grocery owners. And their excuse for any complaints was "we're competing with Walmart, you know!".
Some of the things they would do was put receptionist's who answered the phone on salary, so that they could make them work unlimited hours (like Saturdays) without paying overtime. The people in the warehouse (called "pickers") had their union busted by the Board. The management would even monitor how long employees stayed in the bathroom.
The employees used to joke about the monthly board meetings, calling it the "Lexus Club" because these guys would show up in the parking lot driving their Lexus cars. And if you think the Waltons of Walmart are bad, they are NOTHING compared to the local guy who inherited some money and buys a few local small town grocery stores. For the attitude of exploitation and ruthless bottom line mentality they are hard to beat. And if they complained about Walmart and the other "big" stores, it had more to do with jealously and the fact that someone was rocking their money gravy-train; rather than concern about any economic damage to the community.
And let me tell you about the local implement dealer in my town. For years he made BIG bucks with charging the little farmers (such as my dad)plenty for parts and labor. He showed his devotion to the local community by loading up all the money he made and retiring to a high-priced home in Arizona.
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