The point is to bring more people in, and keep them there longer.
Just a tractor show, only tractor show people will show up. They will walk the show and leave. It will be dead by 2PM.
Tractor show and a concert, now you get tractor show people AND concert people. Some of the tractor show people will stay for the concert, and some of the concert people will walk around the tractor show. More people, on the grounds longer. They buy things. They get hungry and eat at the concession stand. You raise more money.
Also the same thing year after year gets boring for most people. I know some don't mind seeing the exact same thing again and again, but then you whine because the show is dying and/or there are no young people involved...
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Today's Featured Article - Gatherin of the Orange - by Rick Nikolich. In July of 1998 I was talking to fellow Allis Chalmers collector Mike Schilling about the annual "Gathering of The Orange" AC show coming up in August of 1999. He got this wild idea that we should get a convoy of AC tractors and drive them from Charlotte, Michigan 105 miles to LaGrange, Indiana.
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