Orange commercial

On TV today there is a new commercial for [Florida's Best} orange juice. Great big John Deere with a wagon load of fruit. Wouldn't you like to really see that coming up your street? Sure thing don't ya know !

"DEERE" sells, much like cheesecake and ****. The whole GREEN mystique gives a warm and fuzzy feeling to the younger folks that imagine they were on their grandparents' farm "back in the day".

That's the way it is, Jeff, what'cha gonna do about it?

If you were in charge would you do anything different if you wanted to keep a good job complete with $$$ retirement as their advertising exec?

I'd like to see a lot of commercials, in real life. Ever notice how produce, or produce based/ for produce, always seem to have the old flat bed truck,loaded heavy? The grower would never really use them in day to day operations.

BOB I have heard that the "Name/Logo" John Deere is worth a Billion dollars itself. That is in marketing value not farm/construction equipment. Many non farm people think that John Deere tractors are the only ones made.

I do not support all that the companies does but you can't argue with the marketing success of the entire "brand" John Deere.

Many that do not like JD stuff will off hand say " It costs more because it is painted green". Well on many merchandise type items that is simply the truth.

So that JD tractor in the Orange commercial will sell more oranges than a red/blue tractor.

You can buy John Deere Boots and other merchandise that John Deere never heard of. I saw some Caterpillar boots in a store and they looked good; then went to another store and saw Mack boots, Knowing that a Mack truck is as good as a Caterpillar machine, I bought the Chinese made boots and they were TERRIBLE! Wearing them all day and the smell would make you sick, I was glad when their short life ended with them coming apart. I shall never buy any boots with any brand name on then than the name of a boot manufacturer.

John Deere also highly protects their logos. Produce something for sale with their stuff on it with out their consent and you will hear from their lawyers. I have heard they put pressure on antique tractor club websites using their logos.

So many commercials are so far off the mark, it's hilarious. Clearly these writer people haven't a clue. Like one that came down the other day combining a field of GREEN wheat. Just watch them.better entertainment than the programing they support.

I recall in a TV commercial a few years ago an M Farmall was heading out to a field pulling a 28' tandem disc. The disc was raised with the wings folded.

The M is a good old workhorse, but lets get real.

What always amuses me, also, is the fact that so-called journalists who write the captions (cutlines in trade lingo) under pictures in a newspaper haven't a clue as to what the picture really is, and misidentify everything from vintage vehicles to farm machinery, etc. And they make the same mistakes over and over and over.

One of my favorites is when there has been a train wreck, bridge collapse, etc., and a photo of the cleanup is run in a newspaper, the cutline ALWAYS begins "Workmen using blow torches.......). The cutline writers are completely oblivious to the fact that a blow torch is a now long obsolete, cantankerous device used to heat soldering irons before the advent of electric soldering irons, and that what the men are actually using are acetylene cutting torches.

Having worked in the newspaper and printing industry myself more years ago than I care to admit to, I just love to write letter to editors pointing out these errors of fact. Of course I never get a response.

I had a pair of Chinese made leather shoes that smelled so bad I refused to wear them. Fish-skin glue is a traditional adhesive in Asian countries. I believe that type of glue is the source of our shoes awful smell. You either buy good USA shoes and figuratively pay through the nose, or by Chinese shoes and literally pay through the nose.

Then there is the Liberty Mutual Insurance ad where the girl mentions "torque ratios."

Look at that tractor real close! It is a Deere but, not like a picture of a real one.

Here's a link to the video (Moderators: can I post this?)

http://www.ispot.tv/ad/7sxc/floridas-natural-orange-juice-orange-delivery

They colored out the John Deere logo and name! That could be trouble for them - using the "perception" of the brand without legally having the brand name recognized/trademarked and approved.

It seems like most seed and chemical commercials aimed at farmers also show Deere equipment more than any other brand. Maybe it's because Deere is still American owned, so it leaves the highest percentage of viewers with a positive impression?

Half the time any warship that makes the news is identified as a battleship. I recently heard on CNN the US was moving a whole fleet of battleships closer to the Persian Gulf.....

There is so many things wrong in that commercial it would take a whole paragraph to explain. I grew up in what was for the longest time was the biggest citrus producing county in Florida. You will never see a tractor that big anywhere near an orange grove.