I worked at Detroit Diesel Allison (then a division of GM) when Olds introduced the diesel. I owned 5 of them. (Cutlasses & Toronados and a Grand Prix). The engineers at DDA all said to get rid of them before 50k miles, which I did. They were great while I owned them and with my employee discount (which was pretty good back then) I actually sold some of them for more than I paid for them. The Cutlasses and Grand Prix were pretty noisy. But they ended up being an engineering/marketing disaster. I heard an unverified story that one exec even figured that a short life for a diesel car meant the owner would have to buy a new one sooner rather than later.
I left GM because I got a few promotions and as I got closer to the decision makers, I just couldn't see myself working for such arrogant and incompetent managers the rest of my career. Most of them were just concerned with making themselves look good to get their next promotion. Why did GM fail? Look back to the era of Gerstenberg, Murphy, Smith, Stempel, etc. As B&D says, the culture created by the bean-counters over the years made failure inevitable.
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Today's Featured Article - An Old-Time Tractor Demonstration - by Kim Pratt. Sam was born in rural Kansas in 1926. His dad was a hard-working farmer and the children worked hard everyday to help ends meet. In the rural area he grew up in, the highlight of the week was Saturday when many people took a break from their work to go to town. It was on one such Saturday in the early 1940's when Sam was 16 years old that he ended up in Dennison, Kansas to watch a demonstration of a new tractor being put on by a local dealer. It was an Allis-Chalmers tractor dealership,
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