Here are a few more things to consider....Everyone in your area already knows TSC and Gebos sells that kind of stuff. How is your friend going to let everyone know he's selling equipment? Advertising costs money.
How is he going to sell at a lower price when he'll likely have to pay a higher price than his competitors?
Has he talked to his insurance agent, accountant and lawyer yet? He should talk to them before doing anything.
I see a problem with his plan. Seems he wants to go after the price shopper. The problem with that is those people have no loyalty to the dealers. They'll go wherever they can get the best price.
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Today's Featured Article - Show Coverage: Godfrey, Illinois Country Days - by Cindy Ladage. Except for last fourth of July's Old Gold show in Springfield, Illinois, I don't remember when it was so hot. Nevertheless, the heat didn't keep vendors and visitors alike from enjoying the third annual Country Day's Event. Jane Elliott said the event was originally a one man show. "Barry Seiler, owner of Country Town Farm Supply store used to invite people up to the Johne Deere store. He would give hats and a free meal for everyone that brings a tractor." Elliott said while this
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