In Britain the farmers have until recently had a good run of profitable years, and their tractors & machinery are relative new and in good condition. But the BIG problem is shifting large HP 3 year old tractors with huge hours, this is due to the high value of the GB Pound against other currencies and lower demand from European Countries who are going through tough economic times.
CaseIH went through a bad sales time for several years and lost a lot of market share. In past 2-3 years Fiat have been throwing money into their CaseIH dealers to buy back market share. The crazy thing is the identical tractors in NH blue colour are much more expensive than red CaseIH models.
JD is still market leader but there is a back-lash against them with their premium prices and their higher fuel consumption against most competitors.
Kubota have set on more agricultural dealers but their tractors are having serious mechanical & castings problems when fitted with larger sized mounted implements. They have however increased their market share dramatically to Councils and municipal type buyers.
Fendt are enjoying increased sales, although expensive to buy new, they have higher residual values secondhand.
The family livestock farmers have been buying new sub-100HP tractors. These are often older designs with new Tier3 engines, made in Turkey, India and China sold by CaseIH, NH, MF & JD who are looking for cheaper production costs.
With decreasing margins in arable farming due to lower farm-gate prices and rapidly increasing costs of seed, fertilizer, sprays and machinery costs sales are decreasing.
Livestock farmers, especially dairy farmers are in a desperate financial state so they are not going to be buying anything unless absolutely essential.
Official figures for dairy farmers to producing milk are $1.70 US gallon. Currently milk processors are paying the farmers $1.14 per US gallon. The super markets are selling fresh milk at $1.33 for 4 pints!!!
I work on conversion rate of 1 GB Pound {£} = 1.50
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Today's Featured Article - The River Tractor - by Charlie English Jr.. This is a 4010 John Deere that was used to farm on the Diamond Island which is in the Ohio River about 15 miles southwest of Evansville, Indiana. About ten years ago, this tractor was parked close to the bank as the river was washing the bank of the island away.
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