Deere is still Deere because they have never been first to the plate with anything. They're always cautious to not be the first to blow big dollars on innovation. They milk their technology to the end of it's relevance. They're generally good at building good quality equipment and supporting it effectively because they've generally managed their fundamentals well rather than squandering assets on wild eyed schemes... but there is nothing remarkable about Deere in any other way. But to counter your other point, they are quite a large, diverse company. Much like Cat, they also have a LARGE foot print in the construction equipment market and that in some measure probably smooths out the bumps in the ag sector. None of the others had that on the same scale so as to be meaningful.
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Today's Featured Article - The Niagra View Mobile - Powered by a 1959 Ford Tractor - by Mark Massey. In 1959 the Niagara Frontier Transit Inc. of Buffalo, New York designed and built six Viewmobiles for the Niagara Frontier Sightseeing Inc. for use as a sightseeing ride at the Niagara Falls State Park, Niagara Falls, New York, powered by a 1959 Ford 611 Tractor.
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