Innovation/R&D both have always had their hands tied by bean counters and marketing but on the other hand, sometimes marketing knows what consumers want or what a certain "fad" is before R&D does. Lots of companies believe in "reverse engineering" because it's usually less risky. It's expensive to to engineer based on farmer input because it naturally is going to change often but it is usually pretty risk free also. Lot of companies went under trying to tell consumers what they "should" buy. These days of a non-existent anti-trust department and hence pending monopolies have changed that also.
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Today's Featured Article - Show Coverage: Godfrey, Illinois Country Days - by Cindy Ladage. Except for last fourth of July's Old Gold show in Springfield, Illinois, I don't remember when it was so hot. Nevertheless, the heat didn't keep vendors and visitors alike from enjoying the third annual Country Day's Event. Jane Elliott said the event was originally a one man show. "Barry Seiler, owner of Country Town Farm Supply store used to invite people up to the Johne Deere store. He would give hats and a free meal for everyone that brings a tractor." Elliott said while this
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