Exactly but if you are the guy that remembers Tracy's birthday, Marcus is in little league, Kasandra is competing in Olympic Bobsleigh, Johnny lost 2 teeth and little Susie just started in gymnastics then people will keep coming back to your shop because they perceive you as someone who actually cares they are alive.
Might sound stupid to some but to anybody who has run a successful business you all know that attention to details makes a difference.
I have dealt with people that were multi millionaires and people that swept floors for a living and I treated them all the same.
Kissed nobody's hind side and never looked down on anybody in an entry level position.
Guess what 10 years later those guys that used to sweep floors were now running the companies and they remembered you.
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Today's Featured Article - Box Plow Blues - by Tom Schwarz. One of the first implements most tractor owners obtain is the box plow. For very little money, this piece of equipment promises to plow and flatten any hill or vale on your ranch road or farm. At least that's what I thought! As simple as a box plow appears, it can be rather challenging to make work correctly. In our sandy soils of Florida, traction is king. You can never have wide enough tires or heavy enough weights to get all the traction you want … unless you own a monster tractor. U
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