Since 90+% of all beef is sold through supermarkets and is purchased as part of an overall grocery shopping trip, it's not marketing as much as it is convenience.
Developing buyers is as much a matter of "right place right time" as anything. You can take out pennysaver ads until you go broke and not develop a single regular customer. Aside from standing in the front yard with your pants around your ankles shouting "MEAT FOR SALE!" (and having folks totally misinterpret) there really isn't much a small rural farmer can do to market or "develop buyers."
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Today's Featured Article - The 8N and the Fox - by Zane Sherman. Dec. 13 1998, Renfroe, Alabama. Last niht I dreamed about the day that I plowed the field of about 10 acres over on what Jimmy and Dandy called the Ledbetter field. I was driving the 1948 8N Ford tractor that Jimmy bought in 48 new This was prebably in about 1951 and maybe even befor the house was built. This would have made me to be about16 years old and I drove the tractor for nothing and would have paid to drive it if I had had any money which I didn't, but neit
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