Understanding! That is the key to being good at anything. I actually prefer to muddle through things myself not only because I will remember it better, but because there are other things to be learned along the way. There are only a few things I hire out, I try to do everything myself.
Anyway, back to the original question, I used to go to the dealership for everything. Started finding that they could find problems in areas you hadn't even asked them to check but they would miss some really obvious things.......like the grease nipples that were harder to get at on the front end. Started going to a "jackleg" guy and haven't looked back. Seems that when your own name is on the building you tend to care more about the work you are doing.
As far as advertising, a name that people will remember is a great thing! That's why a catchy or cheesy slogan is not always bad. If someone can't remember your name they won't be calling.
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Today's Featured Article - Third Brush Generators - by Chris Pratt. While I love straightening sheet metal, cleaning, and painting old tractors, I use every excuse to avoid working on the on the electrics. I find the whole process sheer mystery. I have picked up and attempted to read every auto and farm electrics book with no improvement in the situation. They all seem to start with a chapter entitled "Theory of Electricity". After a few paragraphs I usually close the book and go back to banging out dents. A good friend and I were recently discussing our tractor electrical systems when he stated "I figure it all comes back to applying Ohms Law". At this point
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